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KitchenAid On-The-Go Meal Experience

While there are many on-campus restaurants, as students go through their college years, many start meal-prepping in order to save money as other expenses grow. This project aimed to facilitate this experience, and encourage students to start bringing their lunch to campus.

The brand that inspired the container designed is KitchenAid. They focus on enhancing the experience of their users in the kitchen, and through this project, the experience enhanced would be in eating. Through user research, a market and persona was attained, and I saw the opportunity to develop a product that would align with the needs and the brand.

My proposed solution focused on the simple portion control suggestions, and heavily on the form language of the brand.